7 Best Cheap Email Marketing Software In 2023

Best Cheap email marketing software

Do you have a tight budget for running an email campaign? Want a solution that might be fit for your budget? Though some email software charges high, many cheap email marketing software is available online. 

In this post, we will reveal some great cheap email marketing software. If you’re running a new online business or have budget issues, then these email marketing software are your game-changer. 

We researched a lot for creating this list and tested most of the tools. After satisfying, we decided to share it with you. 

So, let’s find some cheap email marketing software for your business. 

Cheap Email Marketing Software for Successful Campaigns


Omnisend cheap email marketing tool

Omnisend is a leading email marketing software that provides affordable and efficient solutions for businesses of all sizes. The software has robust features and excellent customer support. 

Omnisend is specially designed for running an ecommerce business smoothly. By using this software, email and SMS campaigns can be run easily. If you are an online shop owner, I suggest you try this software at least once. 

They have lots of ecommerce email templates. Drag and drop editor will help to design email without coding knowledge. The A/B testing feature enables you to find a winning design for your campaign. 

The software pricing level is very affordable. Even a small business can afford this easily. Though its pricing is low, it has some excellent features suitable for enterprise business. 

Key features of Omnisend

  • Designed for ecommerce email marketing solutions. 
  • Pre-built email automation and workflows
  • Advanced segmentation helps to send the right messages to the right targeted groups of people
  • Integrates with 100+ eCommerce tools like Shopify, Shopify Plus, WooCommerce, Bigcommerce, and Wix.
  • Drag and drop editors
  • A/B testing
  • Comprehensive analytics and reporting features
  • Sign-up, pop-up forms
  • SMS, Web push notification 

Omnisend Pricing

Omnisend offers three different pricing plans to its users. They set pricing based on your sending limits. For example, we showed here their pricing plan for 500 contacts. 

  • Free: Reach up to 250 contacts, 500 emails/mo, 60 SMS, and 500 web push
  • Standard: $16/mo, 500 contacts, 6000 emails, 60 SMS, and unlimited push notifications. You can get a customer success manager with this plan; for this, you need to pay $400.
  • Pro: $59/mo, 500 contacts, unlimited email, 3933 SMS, unlimited push, advanced reporting, and 24/7 priority support. Customer success manager starts from $400. 


cakemail email marketting tool

Cakemail is an excellent option for those looking for cheap email marketing software. The software doesn’t compromise on features or functionality. 

You can use their AI-generated content if you don’t have email copywriting skills. It will smoothen your content creation process. Anti-spam safeguards will protect your business from spam issues. 

The tool offers customer journey creation features. It will help to create content that best matches each stage of the customer journey. 

With its affordable pricing plans, CakeMail makes it easy for small businesses to engage with their audience through targeted email campaigns.

Key Features of Cakemail

  • Marketing automation will help to send emails automatedly.
  • Automated workflows
  • You can track customer journeys
  • A/B Testing
  • AI-enhanced content generation
  • Drag & drop email editor, HTML email editor
  • 600+ professional email templates
  • Audiences behavioral segmentations.
  • Advanced reporting, including bounce, block, and spam 
  • Sender domain authentications
  • List management  
  • Sign up forms
  • Customer support by email and live chat

Pricing of Cakemail

Cakemail also offers three different pricing systems to its users. However, pricing will rise if you have large contacts. Their base pricing starts with 500 contacts. We will show their pricing based on 500 contacts. 

  • Free: contact limit 2000, mail sending limit 10000/mo, 1 audience list 
  • Growth: $8/mo, contact limit 500, mail sending limit 6000/mo, audiences list 3, user seat 5. 
  • Premium: $13/mo, contact limit 500, mail sending limit 7500/mo, audiences list unlimited, user seat unlimited. 

Cakemail empowers small businesses to engage their audience effectively and drive better results. Don’t let budget constraints prevent you from harnessing the power of email marketing – give Cakemail a try today.


Brevo one of the best cheap email marketing software

Brevo is another excellent cheap email marketing software for small businesses to large. The company was named “Sendinblue” previously. They have changed their name to Brevo. 

This is not only an email marketing platform; you can also engage with your audiences via SMS, chat, and other features while using Brevo. The company offers a complete CRM suite to build customer relations. 

The Brevo pricing system is a little bit different from others. While others charge for email contacts, Brevo charges for the number of emails sent. The company offers almost every feature a business needs to build customer relationships. 

Key features of Brevo

  • Email automation features help to automate workflows
  • Pre-designed template
  • Advance segmentation 
  • Personalize campaign
  • Drag & Drop Email Design
  • A/B Testing
  • Track campaign performance with analytics 
  • The landing page builder will help to create an awesome page for collecting lead
  • Subscriptions form 
  • Able to integrate contacts with CRM like Hubspot.
  • SMS campaign and WhatsApp message campaign

Brevo pricing

Brevo offers four types of pricing to its users. For budget-conscious business owners, Brevo offers a free tier. So, you may check their features without spending any money. Their pricing is below

  • Free: 300 emails/day, 
  • Starter: $25/mo, 20k emails/mo, no daily sending limit. 
  • Business: $65/mo, 20k emails/mo, marketing automation, multi-user, advanced statistics, A/B testing and more.
  • Brevo Plus: custom pricing.


sendgrid cost-effective email marketing software

Sendgrid is another great cheap email marketing software. The company offers a range of features to streamline your email campaigns. It allows seamless integration, efficient deliverability, advanced analytics, and marketing automation capabilities. In a word, Sendgrid equips businesses with the tools necessary to create successful email marketing campaigns.

Key features of Sendgrid:

  • You can design email with an HTML editor or drag & drop editor; if needed, you can combine both. 
  • Email sending automation 
  • Sign-up forms 
  • Responsive email templates. You can start from scratch also
  • Easily segment contact list, personalize email campaign, list management
  • 30 days email activity history
  • Dedicated IP address
  • A/B testing
  • Email performance tracking analytics will help to make decisions.

Pricing of Sendgrid

Sendgrid offers four types of pricing. There are below

  • Free: Send 100 email/day
  • Essentials: $19.50/mo, send up to 50k emails monthly.
  • Pro: $249/mo, send up to 300k emails monthly.
  • Premier: custom pricing


Mailerlite cheap email marketing software

Mailerlite offers a cost-effective solution for businesses seeking affordable yet powerful email marketing software. Its easy-to-use interface, automation tools, segmentation capabilities, and robust analytics make it a compelling choice for businesses of all sizes. 

By leveraging Mailerlite’s automation and segmentation tools, you can personalize your email content and increase engagement. You can also Track open rates, click-through rates, subscriber growth, and more to gain valuable insights and refine your future strategies.

Mailerlite provides comprehensive analytics and reporting to help you make data-driven decisions for your future marketing strategies. You can monitor campaign success in real-time. 

Key Features of Mailerlite

  • Grow audiences using their sign-up forms
  • Email verification system helps to increase the deliverability rate.
  • Email automation
  • Contact list segmentation
  • Drag & drop email design. 
  • Email personalization
  • Integrated with eCommerce stores like Shopify WooCommerce. 
  • Paid newsletter subscriptions

Pricing of Mailerlite

Mailerlite offers different pricing plans based on the contact list in each pricing category. We showed their pricing plan here based on 500 contacts. 

  • Free: 1000 subscribers, 12000 emails/mo, one user, email, and chat support for the first 30 days.
  • Growing Business: $10/mo, 500 subscribers, unlimited monthly emails, three users & email support
  • Advanced: $20/mo, unlimited monthly emails, unlimited users, 24/7 live chat & email support
  • Enterprise: custom pricing, Businesses with over 100K subscribers.


Moosend email marketing software

Are you looking for a cost-effective, cheap email marketing software that doesn’t compromise on features and capabilities? Look no further than Moosend. With its user-friendly interface, robust tools, and competitive pricing plans, Moosend is the ideal solution for businesses of all sizes.

Let’s dive into what makes Moosend a top choice for those seeking cheap email marketing software.

Key Features of Moosend

  • Extensive Automation Features
  • Drag & Drop email editor.
  • Powerful email marketing campaign
  • Seamless contact management, like list segmentation, real-time tracking, custom fields, and tags. 
  • Email personalizations 
  • Integrates with various third-party tools.
  • Compliant with data protection regulations, such as GDPR
  • A library of customizable email templates
  • A/B Testing

Pricing: Moosend pricing starts at $9/mo. You can access all features using a 30-day free trial. 


sendpulse email marketing software

Sendpulse is a cost-effective email marketing software offering various features to help businesses effectively reach their audience. Whether you’re a small business owner or a marketing professional, Sendpulse has got you covered with its user-friendly interface and powerful capabilities.

With its powerful features, user-friendly interface, and affordable pricing, sendpulse is an excellent choice for businesses of all sizes looking to maximize their email marketing efforts.

Let’s take a closer look at what Sendpulse has to offer:

Key Features 

  • Drag & drop editor
  • Subscriptions form
  • Email verifier
  • Personalization email
  • Automation 360
  • Campaign Analytics
  • Online course creator
  • Landing page builder
  • Integrations with third-party apps
  • SMS and Chatbots


  • Free: 500 subscribers, 15000 emails/mo, three email sending addresses, 1 domain, 1 landing page, 100 email verification with verifier
  • Standard: $8/mo, 500 subscribers, unlimited emails/mo, 100 emails sending address, 5 saved segments, 3 domains, 3 landing pages, 100 email verification with verifier 
  • Pro: $9.60/mo, 500 subscribers, unlimited emails/mo, 300 email sending addresses, unlimited segments, 5 domain, 10 landing pages, 1000 email verification with verifier
  • Enterprise: $13.44/mo, 500 subscribers, unlimited emails/mo, 300 email sending addresses, advanced segments, unlimited domains, unlimited landing pages.

Frequently Asked Questions On Cheap Email Marketing Software

What Are The Advantages Of Using Cheap Email Marketing Software?

Using cheap email marketing software allows businesses to reach a wider audience, increase brand awareness, and drive sales. It offers cost-effective solutions for email campaigns, automation, and analytics, helping businesses save time and money while improving their marketing efforts.

Is It Reliable To Use Cheap Email Marketing Software For My Business?

Yes, cheap email marketing software can be reliable for your business if you choose a reputable provider. Look for software that offers deliverability guarantees, secure data handling, and a good track record of customer satisfaction.

Can Cheap Email Marketing Software Help Improve My Conversion Rates?

Absolutely! Cheap email marketing software provides features like personalized email content, segmentation, and automation, which can significantly improve conversion rates.

How Can Cheap Email Marketing Software Help With Customer Retention?

Cheap email marketing software enables businesses to stay in touch with customers through automated campaigns, personalized content, and targeted offers. By nurturing customer relationships and providing value, businesses can increase customer loyalty and retention rates, leading to long-term success and growth.

Are There Any Limitations To Using Cheap Email Marketing Software?

While cheap email marketing software can be cost-effective and efficient, it may have some limitations. Features like advanced automation and integrations may be limited, and customer support may not be as robust compared to higher-priced options. It’s important to assess your specific needs and evaluate whether the software meets your requirements before making a decision.


Cheap email marketing software can be the perfect solution to streamline marketing efforts without breaking the bank. With an array of features available at affordable prices, these software are designed to optimize email campaigns, improve customer engagement, and drive conversions.

Business owners can save their precious time by automating tasks such as list segmentation, email scheduling, and personalized content creation.

Additionally, tracking and analyzing campaign performance helps to make decisions to optimize email marketing strategies further.

So why wait? Start exploring the affordable options and take your email marketing to new heights.

Leave a Comment

Your email address will not be published. Required fields are marked *